Category Archives: Advertising

NBA 2K12 designed by Adam Larson

Adam Larson worked with the team at 2K Sports to create the covers for the new NBA 2K12 video game.  Michael Jordan, Larry Bird and Magic Johnson are splitting duties as cover athletes, offering PS3 and Xbox 360 owners the option to choose from three unique covers.  The Bird and Johnson covers will be available in only limited quantities.

“Bringing Michael Jordan to the virtual hardwood last year was a huge success for NBA 2K11; however, we didn’t want to stop there,” said Jason Argent, vice president of marketing for 2K Sports. “We’re bringing ‘His Airness’ back to the NBA 2K franchise as part of a multi-year extended partnership, along with two other legendary icons – Larry Bird and Magic Johnson – for a special cover athlete collection representing the NBA’s greatest heroes.”

Adam Larson has produced art featured in magazines, galleries, and advertising campaigns. He’s racked up Kelly Awards, Cannes Lions, and Clio Awards for his work.

NBA 2K12 is available for pre-order at retailers throughout the nation. It will be released on October 4th for PS3, PS2, Xbox 360, Wii, and PC.

You can see more work by Adam Larson on the Levine/Leavitt site.

 

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Filed under Adam Larson, Advertising, Design, Illustration, Illustrators/Designers

New work by James Day: Harvey Nichols

Photographer James Day has shot several award winning campaigns for Harvey Nichols, these images are the latest addition to his growing body of work for the luxury store in London.

You can see more work by James Day on the Levine/Leavitt site.

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Volkswagen Touareg by Nick Meek

Nick Meek shot these clever and handsome Volkswagen ads for DDB Sydney which have since been featured on Best Ads.

You can see more work by Nick Meek on the Levine/Leavitt site.

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Filed under Advertising, Automotive, Nick Meek, Photographers

The Roots for John Varvatos shot by Danny Clinch

Danny Clinch collaborated again with the team at Yard, this time to shoot The Roots  at New York Republic Airport for the John Varvatos’ Fall / Winter 2011 Ad campaign.

The accompanying video, shot in one take and also directed by Danny Clinch, depicts the band as they perform an exclusive track for the campaign.

We caught up with Danny for a few words about working on the campaign:

 Working with John is always great – he’s a true lover of music and is really knowledgeable about music as well as the history of music photography.

Stephen Niedzwiecki at Yard is an amazing creative director and always has lots of ideas to toss around within the context of classic photography.

We work as a team to come to a conclusion on what imagery resonates with the artist we are shooting.  Stephen came up with the plane idea – specifically inspired by imagery of The Beatles and Led Zeppelin coming off their planes.  We decided to make it contemporary – modernize the visual as well as the concept.

I’ve worked with The Roots for years, since the beginning of their underground popularity.  My first assignment with them had me riding on their tour bus.  They are one of the pioneers of live music and hip hop.  These guys have carved their own path – especially in terms of the quality of their musicianship.

The video has popped up all over – from WWDThe GQ Eye Blog, The Source, and Hypebeast.

You can see the line at johnvarvatos.com and more work from Danny Clinch on the Levine/Leavitt site.

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Filed under Advertising, Danny Clinch, Music, Photographers, Photography

Rado shot by Marcel Christ

Photographer Marcel Christ collaborated again this year with the team at Rado Switzerland to create these gorgeous ads for their 2011 watches.

You can see more work by Marcel Christ on the Levine/Leavitt site.

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Laziz Hamani: Dior Vernis

Another amazing collaboration with Dior and photographer Laziz Hamani, the 2011 summer palette of Dior Vernis, shot in Paris at Hamani’s studio.

You can see more work by Laziz Hamani on the Levine/Leavitt site.

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Mogollon joins Levine/Leavitt

We are very proud to announce that Brooklyn based duo Francisco Lopez and Monica Brand known as Mogollon have joined Levine/Leavitt.  Welcome to la familia!

Mogollon is a word that in Spanish means fertility or abundance (typically used to mean ”very‘, such as ”I like you mogollon”).

For the first time their work was in a solo show last month at Diesel Art Gallery in Shibuya, Japan.  The interview below is taken from Diesel Art Gallery site, and is a wonderful introduction to Mogollon and the work they do.

–How did you become interested in graphic design?
When we started we didn’t know we were going to do graphic design. The main idea of creating a studio was all about film, art direction and set design for film and performance. At the same time, we have always loved the concept of the poster and the music packaging so it was a matter of trying, doing it and falling in love with it instantly. Then we became obsessed with typography, and the idea of creating a studio that plays between both art and design became a reality.

– How did you set up “Mogollon”?
It was all very organic. I was commissioned to create a video for the PS1 MOMA Young Architects Program and I asked Monica for help. At the end it all looked great and we were very happy with the results so we decided to join forces to create an art studio that will do a lot of different things. It was really an experiment.

–Please tell us your main roles (responsibilities).
Monica and I have the same roles in the studio, we’re both the creative directors and designers of our projects.

–You’ve done a lot of identities for bands, labels and set design, film works and companies. Is there any difference in your approach when you work on that sort of all-around design and when you handle just the visual aspect?
To be completely honest, it’s always very different. Sometimes taking care only of the visual aspect can be very fun or stressful. It all depends on the client, how they react and if they know what they want.

–You collaborated with big name artists, such as Fischerspooner, Kelis, Madonna. How was the collaborative production with them?
With most of the big artist, there’s only little collaborative production, because you have to deal with the label directly. Most of the time, we have a meeting or conference with the label and the artist together where they share their ideas and concepts. After that there is a lot of back and forth until we have a final strong artwork.

–Who chooses the stylists and photographers?
For the big artists, the photographers are chosen by the label or by themselves. For “Something is about to happen” which is our own project, we chose the whole team.

–How does collaboration with other creators affects your own creations?
It doesn’t affect our own creations, it’s just a different process but always very interesting and with great results. We love to collaborate with other artists.

–What is your favorite of your own works up till now?
“Something is about to Happen” video, wallpaper and mirrors on the show.

–Where do you get your inspiration? What inspires you?
We get inspiration from books, travels and movies. Right now, for example, our biggest inspiration is Ancient Egypt and Japanese Art. Cinema is a big inspiration for us too, like the movies of Rainer Werner Fassbinder and Pier Paolo Pasolini and Fellini, for example

– What is appealing about typography for Mogollon?
It’s such an old and respected art form and still there are infinite amount of ways that it can be explored. The options are infinite and that’s what makes it really fun.

–What is your work process when creating original fonts?
It all depends, sometimes we like to draw the letters, sometimes we want to create types from basic geometrical shapes, sometimes we transform other types by adding new elements, and sometimes we synthesize other shapes until they become characters. It’s really like a game for us.

– What font do you favorite use most often besides your original fonts?
It’s always changing. We don’t have a formula.

–How do you feel about NY and graphic design culture at the moment?
New York has people from all over the world. It’s very difficult for us to define a specific NY design culture other than the street urban culture that it’s always very interesting and present everywhere, like posters and graffiti art.

–Do you have any favorite artists or illustrators ?
Eiko Ishioka, Jean Paul Goude, Rainer Werner Fassbinder, Lucrecia Martell, Banks Violette, Serge Lutens, Neo Rauch, Keichi Tanami, Pier Paolo Pasolini, Louis Malle, Francois Truffaut, Henry Georges Clouzot, Guy Bourdin, Caravaggio, Gustaf Klimt, Gary Hume, etc.

–Through the exhibition “Something is about to happen”, is there anything you’ve newly discovered?
Yes, Japan. And we love it!

–Did you have any difficulty during the creative production about new artworks for “something is about to happen”?
It was great to show for the first time the new mirror pieces. They’re big and very expensive to make but it’s totally worth it. We’re thinking to have a show only with our reflective work, a show about light and reflection.

–Being in Japan for the first time, what was your first impression of the country? Were there any places here you were particularly interested in?
We felt in love with Japan long time ago, since we were teenagers, through the anime, movies and art. Being in Japan completely exceeded our expectations. We loved every aspect of this country and we feel a strong visual connection with it from the most traditional ancient paintings through the super modern imagery. But our best impression of Japan was definitely the people. We felt kindness like in no other place.

–Any new projects for the future?
We’re working on creating more tridimensional pieces, like the mirrors, but also experimenting with furniture. We’ve also been working on a movie script for over 2 years, so that’s something on our future for sure.

You can see more work by Mogollon on the Levine/Leavitt site.

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Filed under Advertising, Design, Editorial, Fine Art, Illustration, Illustrators/Designers, Mogollon, Music, Typography

Alex Trochut: More is More

Just 30 years old, Alex Trochut is one of the most internationally renowned Spanish designers. Typographer and illustrator, Trochut shows us in this book his most intimate, most personal and, at the same time, professional side. Trochut talks about his professional influences such as Dalí and Miró and of course about his work, but also about his creative processes. In this book we find an entire series of sketches and the transformations his ideas undergo from the moment they are conceived until they reach the paper.

Alex Trochut’s illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “More is more”. It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve, which can be seen in his eidetic body of work. The Alex Trochut’s monogram is printed on the cover with phosphorescent ink. Published by Index Books and available for sale on their site.

You can see more work by Alex Trochut on the Levine/Leavitt site.

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Filed under Advertising, Alex Trochut, Design, Editorial, Fine Art, Illustration, Illustrators/Designers, Music, Typography

Search Dogs Foundation campaign shot by James Day

The creative team at Y&R turned to still life specialist James Day to create these graphic ads in support of the Search Dog Foundation.  The mission of the foundation is to strengthen disaster response in America by recruiting rescued dogs and partnering them with firefighters and other first responders to find people buried alive in the wreckage of disasters.

You can see more work by James Day on the Levine/Leavitt site.

 

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Greene King shot by Nick Meek earns nomination at Cannes

Shot by Nick Meek in London, Dare’s “dog poo,” “spider,” and “paddling pool” executions for Greene King earned a nomination in the Alcoholic Drinks section at Cannes.  Well deserved, and a nice addition to the very long list of awards and praise Mr. Meek has received over the years.

You can see more work by Nick Meek on the Levine/Leavitt site.

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Brosmind’s Nike wins bronze at Cannes

Congrats to Brosmind and the team at Santa Marta Publicidad for the bronze win at Cannes for their Nike Running campaign.

“We created 20 different illustrations to awake the running conscience every youngster has. Then we printed them as friendly removable stickers and billboards for balconies. Every single piece was placed in a different locations acording to the message given, the enviroment and target pursued. For example the sticker with the message “You run when your skate runs off” was placed closed to areas where skaters practice every day.”

You can see more work by Brosmind on the Levine/Leavitt site.

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James Day’s Harvey Nichols ads win 2 gold lions at Cannes 2011

James Day worked with the team at Y&R to create these lovely ads for Harvey Nichols, winning 2 gold lions at the Cannes Advertising Festival – one for press and one for outdoor. James has the most hefty collection of awards of all the artists we represent, congrats yet again to one of the most talented photographers we’ve ever known.

You can see more work by James Day on the Levine/Leavitt site.

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Drive Dry shot by Sacha Waldman

Brandhouse worked with photographer/director Sacha Waldman for the Drive Dry initiative, shot in Capetown, South Africa.

With thought provoking copy like the above ‘He’d love show you a good time. Never drink and drive’, this somewhat controversial print and outdoor campaign is an anti-drinking and driving message targeted at men.

You can see more of Sacha’s work on the Levine/Leavitt site.

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Filed under Advertising, Photographers, Photography, Sacha Waldman

New Dior makeup shot by Laziz Hamani

Laziz Hamani and Dior have teamed up again, this time for the 2011 line of cosmetics, all shot in Paris, France.  These flawless images are an inspiration.

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OFFF Barcelona with Alex Trochut and Brosmind

Alex Trochut and Brosmind are very excited to be part of this year’s OFFF Festival, taking place this week in Barcelona, Spain.

Alex will be speaking tomorrow about different sources of inspiration and workflow, through the explanation of various projects.  Also, touching on his forthcoming book titled ‘More is More’.

Brosmind will be speaking on the 11th, an inspiring journey through their more famous works. In a relaxed setting, they will explain their work technique, and show the daily grind at the studio.

Learn more about the OFFF Festival, and purchase your tickets on the OFFF site.

You can see more work by Alex Trochut and Brosmind on the Levine/Leavitt site.

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Filed under Advertising, Alex Trochut, Animation, Brosmind, Editorial, Fine Art, Illustration, Illustrators/Designers, Typography