Category Archives: Advertising

Umbro Blackout Collection shot by Sacha Waldman

Sacha Waldman worked with the team at Anomaly to create these ads for Umbro’s Cosmos Blackout collection, which pays homage to one of the most significant moments in New York City history, the Blackout of 1977.  

It’s known as the city that never sleeps, but on July 13 1977 New York fell into complete darkness as a blackout swept over the entire area, plunging NYC into chaos. By coincidence, Brazilian defender Carlos Alberto Torres was arriving in the city at the same time to sign for the New York Cosmos football team, a move that would see the celebrated squad move from contenders to genuine champions.

These two moments are the inspiration behind the Cosmos Blackout collection, which takes some of Umbro’s most celebrated items and shapes them into a cool tonal range. All the products are black on black, but find flashes of color and texture through the use of embroidery, UV responsive paint and reflective prints.

You can see more work by Sacha Waldman on the Levine/Leavitt site.

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Filed under Advertising, Photography, Sacha Waldman

The Lucie Awards honor James Day

The Lucies honored James Day with two 2nd place awards.

Advertising: Product – Professional for his series for Colgate 360

Editorial: Other – Professional for a still life editorial for GQ.

You can see more work from James at the Levine/Leavitt site.

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Filed under Advertising, James Day, Photography, Still Life

Marcel Christ’s Stella Artois campaign featured in Up There

Last year still life photographer Marcel Christ worked with the team at Mother NY to create several graphic images for the Stella Artois campaign.  The ads were hand painted onto buildings all over New York, and featured in this short film by Malcom Murray.

You can see more work by Marcel Christ on the Levine/Leavitt site.

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Filed under Advertising, Marcel Christ, Photography, Still Life

Best Buy ad campaign shot by Dimitri Daniloff

Photographer Dimitri Daniloff traveled to Los Angeles to shoot these dreamy ads for Best Buy. Known for his fantasy inducing images, this campaign was a perfect match for Dimitri.

You can see more work by Dimitri Daniloff on the Levine/Leavitt site.

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Filed under Advertising, Dimitri Daniloff, Photographers, Photography

Harvey Nichols Sale shot by James Day

James Day photographed these ads for Harvey Nichols’ famed sale event, which historically attracts rather aggressive shoppers seeking an amazing deal.

This last ad was chosen as Lurzer’s Archive ad of the week, shown on the Lurzer’s site and Facebook page.

You can see more of James Day’s work on the Levine/Leavitt site.

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Absolut Blank by Alex Trochut

TBWA/Chiat/Day New York commissioned a group of top artists, including Alex Trochut, to produce large-scale installation works with the brief “Absolut Blank.”

Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages. The campaign, which highlights various mediums of artistic expression, launched in the UK this week.

Absolut has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois. Absolut Blank is an exciting new chapter for Absolut. The 18 artists participating in Absolut Blank represent a variety of creative disciplines; from drawing, painting and sculpting to print making, film making and digital art.

You can see more work by Alex Trochut on the Levine/Leavitt site.

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Filed under Advertising, Alex Trochut, Illustration, Illustrators/Designers

VW Touareg ad shot by Nick Meek

Another addition to the growing collection of VW ads shot by Nick Meek, this time for the new Touareg.

Stay tuned for more VW ads shot by Nick in the very near future…

You can see more work by Nick Meek on the Levine/Leavitt site.

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Filed under Advertising, Automotive, Nick Meek, Photographers, Photography