Nick Meek’s ad campaign for LG is now running in London.
The campaign depicts over-sized articles of clothing hung in public spaces, illustrating LG’s newest washer with the largest capacity in a standard size machine.
We spoke to Nick about shooting the campaign, specifically about depicting the clothing to look both monumental as well as natural. This is what he told us:
“I had two cameras set up, one to shoot the landscapes, the other for the clothing. We shot all day at each location, and as the light changes you can see it on both the still life as well as the environments. It is essential that the light is consistent throughout, and looking at the film we could study the light from dawn to dusk.”
To view more of Nick’s work, go to: www.llreps.com