Brosmind’s work for Land Rover is featured in this month’s Lürzer’s International Archive. The work also received a bronze at the Clio’s and a merit at the Art Director’s Club NY
The campaign was done with Y&R New York, with Art Directors Guillermo Vega and Menno Kluin, and Copywriter Icaro Doria.
Menno took some time to tell us about the experience of working with Brosmind and the perspective they brought to this campaign:
“We knew Brosmind would be perfect for the ‘Go Beyond’ campaign. We didn’t want to get too specific and prohibit them from being imaginative with the way they could interpret the project– we were really interested in their creative input. After looking at 17th century etchings of globes, we decided to use open space to depict the vastness of the unknown. What we ended up with is something very different for Landrover: something a bit more humorous, but also an insightful thought about the way we seek adventure and why people buy this car.”