Dave Matthews, lead vocalist and guitar player of the Dave Matthews Band (the leading touring act of this millennium), was chosen by Varvatos to continue the campaign of beautiful fashion images that stand the test of time – just as the artists they feature. The campaign was shot in studio and on location in the streets of New York City, with Dave Matthews portrayed as a “One Man Band”, a role he played quite naturally.
The short film, called “Monkey on My Back,” features the singer scatting and singing gibberish on a city street.
The Dave Matthews John Varvatos ad is part of a larger marketing campaign for the high-end mens fashion designer that includes dozens of famous male rock stars. The campaign celebrates the company’s 10-year anniversary by highlighting musicians that have worked with John Varvatos throughout its history.
Some of the other artists featured in the campaign include Jimmy Page, Iggy Pop, Slash, Joe Perry, Scott Weiland, Alice Cooper, Chris Cornell, Perry Farrell, Dave Navarro, and the members of ZZ Top.
You can see more of Danny Clinch’s work on the Levine/Leavitt site.