Adam&Co. worked directly with Beyoncé and her creative team to design the packaging and associated promotional materials for her fourth solo studio album appropriately titled “4”.
Speaking about the album, which she refers to as “musical gumbo” owing to its inspiration found in the variety of music genres she loves, Beyoncé reveals: “My fans will be so excited about my new album because I put my heart and soul into creating something that’s personal and honest.”
Adam&Co. developed an editorial inspired platform to illustrate Beyoncé’s experiences, and the albums various sounds and inspirations. The result is a flexible magazine-like look and feel able to support songs ranging from world-beat pop singles to intimate power ballads. The look and feel was applied to packaging for both standard and deluxe editions, in-store point-of-purchase displays, online advertising and website, as well as traditional advertising and promotions.
Visit Beyonceonline.com for more.
You can see more work by Adam Larson on the Levine/Leavitt site.