TBWA/Chiat/Day New York commissioned a group of top artists, including Alex Trochut, to produce large-scale installation works with the brief “Absolut Blank.”
Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages. The campaign, which highlights various mediums of artistic expression, launched in the UK this week.
Absolut has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois. Absolut Blank is an exciting new chapter for Absolut. The 18 artists participating in Absolut Blank represent a variety of creative disciplines; from drawing, painting and sculpting to print making, film making and digital art.
You can see more work by Alex Trochut on the Levine/Leavitt site.