Category Archives: Alex Trochut

Alex Trochut’s Neo Deco on Stylist Magazine

Coinciding with London fashion week, Stylist magazine launched its annual fashion issue with three striking split-run covers – all featuring Alex Trochut’s Neo Deco font.

In an interview with Computer Arts Magazine, art editor Clare Ferguson answers a few questions about the font choices for this special issue.

Computer Arts: Why did you choose Neo Deco as the main headline font for the fashion issue?
Clare Ferguson: We wanted a guest font that reinforced the tone of the issue and worked with the pictures. We needed something that felt different and contemporary but with a strong presence. We wanted to keep it fun and I like the detail in the font as that is something that is key in the design of Stylist.
CA: What do you think this particular font choice adds to the overall look and feel of the issue?
CF: I think it adds an extra element of detail and strength which works well with the images on the cover and the shoots inside. It makes the issue feel cool and exciting, it commands attention and made the issue feel really special and stand out.
CA: Working on a high circulation weekly mag, how much freedom do you have when it comes to choosing guest fonts?
CF: At Stylist we have as much freedom as we like as long as the font fits in with the design and concept of what we are trying to achieve. We are always trying to push the design parameters of what we have done before, while still keeping the overall look and feel within the stylist brand.
You can see more work by Alex Trochut on the Levine/Leavitt site.

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Absolut Blank by Alex Trochut

TBWA/Chiat/Day New York commissioned a group of top artists, including Alex Trochut, to produce large-scale installation works with the brief “Absolut Blank.”

Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages. The campaign, which highlights various mediums of artistic expression, launched in the UK this week.

Absolut has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois. Absolut Blank is an exciting new chapter for Absolut. The 18 artists participating in Absolut Blank represent a variety of creative disciplines; from drawing, painting and sculpting to print making, film making and digital art.

You can see more work by Alex Trochut on the Levine/Leavitt site.

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Alex Trochut: More is More

Just 30 years old, Alex Trochut is one of the most internationally renowned Spanish designers. Typographer and illustrator, Trochut shows us in this book his most intimate, most personal and, at the same time, professional side. Trochut talks about his professional influences such as Dalí and Miró and of course about his work, but also about his creative processes. In this book we find an entire series of sketches and the transformations his ideas undergo from the moment they are conceived until they reach the paper.

Alex Trochut’s illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “More is more”. It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve, which can be seen in his eidetic body of work. The Alex Trochut’s monogram is printed on the cover with phosphorescent ink. Published by Index Books and available for sale on their site.

You can see more work by Alex Trochut on the Levine/Leavitt site.

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OFFF Barcelona with Alex Trochut and Brosmind

Alex Trochut and Brosmind are very excited to be part of this year’s OFFF Festival, taking place this week in Barcelona, Spain.

Alex will be speaking tomorrow about different sources of inspiration and workflow, through the explanation of various projects.  Also, touching on his forthcoming book titled ‘More is More’.

Brosmind will be speaking on the 11th, an inspiring journey through their more famous works. In a relaxed setting, they will explain their work technique, and show the daily grind at the studio.

Learn more about the OFFF Festival, and purchase your tickets on the OFFF site.

You can see more work by Alex Trochut and Brosmind on the Levine/Leavitt site.

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Typography Tuesday: More is More by Alex Trochut

A sneak peek at illustrator and typographer Alex Trochut’s forthcoming book titled ‘More is More’, published by Index Book.   The book will include Alex’s body of work to date, with the illustration and richly ornamented lettering that makes him one of the most sought after talents.  Alex has worked with the likes of Wired and The New York Times as well as clients including Adidas and Coca-Cola.  Stay tuned for the release date of More is More.

Author, concept and Design: Dani Navarro
Texts by : Albert Martínez Lopez-Amor
Printer: Gràfiques Orient

You can see more of Alex Trochut’s work on the Levine/Leavitt site.

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Typography Tuesday: Manel by Alex Trochut

Type specialist Alex Trochut collaborated with Marta Cerda to create this piece for the band Manel, an indie pop band from Barcelona who sing in Catalan and are a synthesis of pop and folk music.

You can see more of Alex Trochut’s work on the Levine/Leavitt site.

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Creative Review cover by Alex Trochut

Alex Trochut created this piece for the cover of Creative Review’s current issue on the top 20 logos of all time.  Inspired by the winning logo for WoolMark by Franco Gignani and optical art, this is an iconic nod to an iconic emblem, in the classic Trochut style.

You can see more of Alex Trochut’s work on the Levine/Leavitt site.

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