When Mini contacted New York City based karlssonwilker for campaign ideas surrounding the launch of the new Mini Coupe, we’re pretty sure they did not expect to produce a road trip through Europe. And that’s precisely what karlssonwilker founders, Jan Wilker and Hjalti Karlsson convinced Mini to do. The pair, along with KW creative director Nicole Jacek, drove two Mini Coupés across southern Europe with a film crew and photographer making stops to meet with area creatives and document their adventure. They came up with the plan once they heard the ‘Another day, another adventure’ theme Mini was looking to develop ideas around.
A few people they met along the way:
Romanian underground heavy metal band Monarchy:
Michelin-starred chef in Bulgaria, Joro Ivanev:
A Romanian graffiti artist Sinboy:
And they survived a few run-ins with the law: