Sacha Waldman worked with the team at Anomaly to create these ads for Umbro’s Cosmos Blackout collection, which pays homage to one of the most significant moments in New York City history, the Blackout of 1977.
It’s known as the city that never sleeps, but on July 13 1977 New York fell into complete darkness as a blackout swept over the entire area, plunging NYC into chaos. By coincidence, Brazilian defender Carlos Alberto Torres was arriving in the city at the same time to sign for the New York Cosmos football team, a move that would see the celebrated squad move from contenders to genuine champions.
These two moments are the inspiration behind the Cosmos Blackout collection, which takes some of Umbro’s most celebrated items and shapes them into a cool tonal range. All the products are black on black, but find flashes of color and texture through the use of embroidery, UV responsive paint and reflective prints.
You can see more work by Sacha Waldman on the Levine/Leavitt site.
Brandhouse worked with photographer/director Sacha Waldman for the Drive Dry initiative, shot in Capetown, South Africa.
With thought provoking copy like the above ‘He’d love show you a good time. Never drink and drive’, this somewhat controversial print and outdoor campaign is an anti-drinking and driving message targeted at men.
You can see more of Sacha’s work on the Levine/Leavitt site.
A few months back, we did a blog post with landscapes by Sacha Waldman. Recently, he sent us new pieces from his continuing exploration of this work.
Sacha has shot many landscapes around the world– from South Africa, where he spent his youth, to the American Coasts, and in between.
Check out more of Sacha’s landscapes, along with quotes about the work, in a previous blog post, https://llreps.wordpress.com/page/3/, or on our website, www.llreps.com
Sacha Waldman is currently visiting South Africa, where he was born and raised. While traveling he has been shooting new work, including the below landscapes. We caught up with Sacha and asked him to tell us a little bit more about making these photographs.
“The the wheat field and dirt road were shot early morning in a small farm town called KoringBerg, one hour outside Cape Town. I was visiting a friend, and darting around the landscape on an ATV with my camera.”
“The beaches are in Cape Town, and are very typical to South Africa, where I spent much of my youth. These shots were taken at dawn, while the moon was still in the sky.”