When Mini contacted New York City based karlssonwilker for campaign ideas surrounding the launch of the new Mini Coupe, we’re pretty sure they did not expect to produce a road trip through Europe. And that’s precisely what karlssonwilker founders, Jan Wilker and Hjalti Karlsson convinced Mini to do. The pair, along with KW creative director Nicole Jacek, drove two Mini Coupés across southern Europe with a film crew and photographer making stops to meet with area creatives and document their adventure. They came up with the plan once they heard the ‘Another day, another adventure’ theme Mini was looking to develop ideas around.
A few people they met along the way:
Romanian underground heavy metal band Monarchy:
Michelin-starred chef in Bulgaria, Joro Ivanev:
A Romanian graffiti artist Sinboy:
And they survived a few run-ins with the law:
The trip was documented online
and as part of a special 24 page inset designed by karlssonwilker in the release of Matter, a new magazine launching in October. We are quite pleased that Creative Review
covered the story yesterday!
Photographer/filmmaker/harp player Danny Clinch joined Eddie Vedder on stage at the Beacon Theater for an amazing rendition of Bruce Springsteen’s ‘Open All Night”.
Check out Vedder’s new solo album ‘Ukelele Songs’, released by Monkeywrench Records, plus the video for the single ‘Longing to Belong’, directed by Danny Clinch.
You can see more of Danny Clinch’s work on the Levine/Leavitt site.
Photographer/filmmaker Danny Clinch traveled to Hawaii to shoot this music video for ‘Longing to Belong’, a track from Eddie Vedder’s solo album titled ‘Ukelele Songs’.
Featuring a number of songs that Vedder penned and first played live — but never released — nearly a decade ago, “Ukulele Songs” also includes a uke version of Pearl Jam’s 2002 track “Can’t Keep” and guest vocalists on two tracks: Glen Hansard on the cover “Sleepless Nights” and Cat Power on “Tonight You Belong To Me.” The album’s lead single, “Longing To Belong,” a Vedder original, is now available digitally.
Eddie is on tour and will be at the Beacon Theater in NYC on June 21 and 22, get your tickets now!
You can see more work by Danny Clinch on the Levine/Leavitt site.