When Mini contacted New York City based karlssonwilker for campaign ideas surrounding the launch of the new Mini Coupe, we’re pretty sure they did not expect to produce a road trip through Europe. And that’s precisely what karlssonwilker founders, Jan Wilker and Hjalti Karlsson convinced Mini to do. The pair, along with KW creative director Nicole Jacek, drove two Mini Coupés across southern Europe with a film crew and photographer making stops to meet with area creatives and document their adventure. They came up with the plan once they heard the ‘Another day, another adventure’ theme Mini was looking to develop ideas around.
A few people they met along the way:
Romanian underground heavy metal band Monarchy:
Michelin-starred chef in Bulgaria, Joro Ivanev:
A Romanian graffiti artist Sinboy:
And they survived a few run-ins with the law:
The trip was documented online
and as part of a special 24 page inset designed by karlssonwilker in the release of Matter, a new magazine launching in October. We are quite pleased that Creative Review
covered the story yesterday!
Photographer Laziz Hamani shot these images showcasing the new line of leather bags Louis Vuitton is producing. It is a series of 5 handbags, 3 re-edited from classic best sellers and 2 new designs, labeled as “haute-mariquinerie” similarly to “haute-joaillerie” (jewels) and “haute-couture” (textile) and “haute-horlogerie” (watches) for other brands.
You can see more work by Laziz Hamani on the Levine/Leavitt site.
Photographer Nick Meek spent 21 days in August shooting the 21st Century Beetle Campaign. In total he shot 26 ads to launch the car worldwide. Here are the first images art directed for the american market.
The new 2012 VW Touareg, shot by Markus Wendler in Los Angeles, CA. Stay tuned for the rest of the VW 2012 family, including the Beetle, the Jetta, and more.
You can see more work by Markus Wendler on the Levine/Leavitt site.
Taken from photographer Nick Meek’s blog Make Good Time, these images were shot somewhere over Nevada…
“I was flying back from Los Angeles three weeks ago when I spotted these amazing landscapes. Unfortunately I couldn’t get to my camera in time but as luck would have it another job came in that had me shooting back in L.A the following week. To my surprise the light and cloud cover was exactly as I remembered it. I think we were somewhere over Nevada.”
You can see more work by Nick Meek on the Levine/Leavitt site.
Photographer James Day shot this collection of watches for the Vanity Fair UK September issue. The book pages which the watches were set into were cut by a very talented British artist called Robert Battams.
You can see more work by James Day on the Levine/Leavitt site.
Photographer Marcel Christ shot this new campaign for Cruyff Classics. Named for Dutch footballer Johan Cruyff, the brand gained it popularity in the 80’s, outfitted the Dutch Olympic team, and was seen on soccer greats like Vandenberg, Petterson, Jordi and Winter. This campaign nicely shows off the amazing range of Christ’s photography.
You can see more work by Marcel Christ on the Levine/Leavitt site.